Setting up an online shopping cart
As a small local business you might have a small storefront in a local strip mall or you might even be working out of your house selling products to the local residents and businesses. Perhaps you have heard there is demand for your product outside of Lake of the Ozarks area or out of state and you are wondering how to reach those new markets.
Don’t be overwhelmed
A great first step is to setup an online store to allow people to send in orders from around the country and even world. At first it might seem overwhelming to venture into the online shopping cart world. However there are several great products available to help make the transition better.
There are sites like Etsy, Big Cartel, Shopify and others to get your business selling goods online in now time. And if you partner with an IT professional such as Tonka Park, you can even venture into the custom online shopping cart solution such as Spree. There are pros and cons to each service and each tailor to a slightly different business segment. You will need to understand your business, your target market and then take some time to work with someone to review each solution to find the right fit.
Each of these solutions offer ways to work with Paypal or another merchant gateway to accept payments with ease. They also can track inventory, display multiple images and allow discount codes.
Helpful Resources
Over the last year Tonka Park has provided several articles reviewing and highlighting some of the better services available.
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